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Phil is an avid sportsman and loves most things fitness. With the final realisation that he would not be an All Black, he turned his full focus to studying the human body in regard to improving movement and posture, developing strength, function and performance, as well as scrutinising the conventional wisdom of nutrition for fat loss and performance. He loves challenging the 'norm' and is dedicated to the prosperity and health of his clients and the community. He has a mission to educate and empower people to "be all they can be" by providing accurate, research proven and industry leading information.
Your body’s fat percentage is a great way to measure how effective your fat loss efforts are. Our weight is the sum of all our tissue; organs, bones, muscles, body fluids, fat and other.
Six pack abs are a dream many have. Yet obtaining the ability to wash your clothes over the speed bumps in your stomach is an objective many fail to achieve. No matter how much you train your abs, the truth is simply that if your diet sucks and your body fat level is too high you will not have visible abs.
Don’t diet — it simply doesn’t work. Instead, making small changes to what you consume can equate to big gains when it comes to getting the most out of your training and exercise efforts.
The media pump out so much nutrition information that is contradictory. All the flip-flops, twists and turns written over the years about the goodness or badness of any number of foods leaves most people not knowing what to believe.
In recent years there has been a growing awareness that grain or wheat products are not the best food for us to be consuming. Even though ‘conventional wisdom’ from government guidelines and numerous experts recommend that a healthful diet should consist of six to 11 daily servings.