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One half of the brains behind contemporary Mediterranean restaurant Lubu, Jim is a wine nut who has worked in the industry since his early 20s. A trained sommelier, he is one of only a small handful of people living in Vietnam who truly knows his wine.
Wine is a constantly evolving product; in the glass, in the bottle and in the vineyard. Innovation, experimentation and the will to constantly improve is the mantra that winemakers live by. This is especially the case in the modern Spanish wine world. Spain is currently the most dynamic wine producing country in the world.
The wine industry is a very male dominated world. All facets of production, appreciation and sales have traditionally been the domain of men. This has, of course, undergone a considerable change in recent years, and the wine business is becoming much more balanced. But wine styles and marketing are still very much skewed towards attracting male consumers.
I was talking with a customer the other day and when I asked what wine she would like to drink, she proudly proclaimed that she was a member of the ABC club.
Wine appreciation is a funny thing. Most people discover wine by having a sip out of their parents’ glass. Maybe they like it, maybe they don’t, but either way it is a very ‘grown-up’ thing to do. Growing up through the teen years, most young people try alcohol but more often than not it is in the form of beer or cocktails. But once people discover the magic of wine there is usually no turning back. A whole world of flavours, smells, language and confusion awaits.