Their November opening came at the same time H&M opened a flagship store in Hanoi, located in Royal City, and is another milestone for Hanoi towards becoming a desirable location for shoppers in the region. The opening of both international brands in the capital will increase pressure on local fashion brands, who have until recently enjoyed very little competition.
Easily recognizable from the street thanks to a giant block letter model logo adorning the pavement outside, the sleek white Zara store in Vincom Center Ba Trieu encompasses a 4,500sqm shopping area spread over three floors, and features clothes for men, women, children and a basics range.
The store features the best of the Spanish brand’s international fashion concept, and the whole collection can be viewed online on their website, where orders can be placed.
Zara is located at 191 Ba Trieu, Hai Ba Trung, Hanoi. Opening hours are 9.30am to 10pm